We founded the PURITY VISION® brand in 2008. Our goal was to offer high quality, 100% natural products at friendly prices so that everyone can take care of their health and beauty. We looked for inspiration while traveling around the world. During our travels, we were most drawn to traditional ingredients and beauty treatments that carry the legacy of history and the uniqueness of each culture. We then applied the knowledge we gained to our brand, and we have remained true to discovering the beauty of the world to this day. As a result, we have found and continue to find many friends and suppliers who help us bring the best of nature to life.



To ensure the high quality of our products, we regularly visit the countries where the raw materials for our products come from. We always try to find the best supplier for long-term cooperation. Once we find one, we focus on developing a technology that is as gentle as possible on the raw materials and preserves the maximum amount of beneficial substances in the final product. We rely on a combination of state-of-the-art technology and the wisdom of ancient cultures. The raw materials for our products are hand-picked in the spirit of Fair Trade.

By working with individual farmers in Uganda, the Philippine Islands or Bulgaria, we help to increase the stable income of socially disadvantaged families. Thanks to this fair treatment and long-term relationships with farmers and producers, we are the first company in the Czech Republic and Slovakia to receive the strict Fair for Life certification. You can read about the other certificates we have received guaranteeing the quality of all our products here.




Our first product was the iconic Organic Virgin Coconut Oil in blue packaging. We continue to offer this coconut oil to this day. The only thing that has changed is that it has grown to include several packs and variants. You can find it on our e-shop from 100 ml to a respectable 10 litres. You can choose from the classic version, the raw version, the farmer's pack from the Philippines or you can reach for the deodorized version - it has been stripped of its coconut smell and taste when cleaned.



Our close relationship with nature and ecology is reflected not only in the sourcing of raw materials, but also in the production of products or their sale. Ecology is our way of life, which we promote throughout the company. From the start, products are packaged in recyclable packaging, we reuse packaging material, we use green energy from renewable sources in production and we transport our goods in CNG-powered cars.

We do not test on animals and our products contain no animal ingredients. We prefer to test our products on ourselves, as we consider this the best way to verify their quality. We do all this so that our brand reflects the values we believe in: ecology, quality, fairness, innovation and hope for the earth and humanity.


We hope you love our brand as much as we love it.


With love


Vladimir and Shanti Lusik,

founders of the PURITY VISION® brand


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