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Calendula NEW ARRIVALS: Restoration of the skin barrier and strengthening of extremely sensitive skin 🌼
✨ Custom ritual

Build a skincare ritual made for your skin

Answer 4 quick questions and we’ll build your ritual based on our 5-step guide to beautiful skin. We’ll make sure nothing clashes and take care of anything you need to avoid.

4 questions · takes a minute

5 steps based on the PURITY VISION ritual Up to −20 % on the whole ritual We keep pregnancy and allergies in mind 100% natural cosmetics
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What is your skin type?

We’ll tailor the whole ritual to your skin type – cleansing, serum, flower water and nourishment. You can choose two, e.g. combination and sensitive.

You can choose two

5 steps to healthy skin

1

Cleansing

Double cleansing: a balm or oil melts away make-up and SPF, the foam finishes the cleanse.

2

Toning

Booster – a toner with the power of a serum. Tightens pores, balances pH and preps your skin.

3

Serum

The serum delivers a concentrated dose of actives exactly where your skin needs them.

4

Hydration

Flower water hydrates, refreshes and helps lock in moisture.

5

Nourishment

A 2-in-1 oil serum or cream nourishes your skin and strengthens its natural barrier.

FAQ

🧴 How does the quiz choose products?

It follows our 5-step skincare ritual: cleansing, toning, serum, hydration and nourishment. Your skin type decides the cleanser and flower water, your concerns decide the line of actives (Hydro², Vitamin C, Power, Niacinamide, Retinol). We also make sure ingredients that don’t mix are never combined.

🤰 Can I use the ritual during pregnancy?

If you tick pregnancy or breastfeeding in the quiz, we leave out products with retinoids, bakuchiol and salicylates (willow bark). Always check the ingredients yourself and talk to your doctor if in doubt.

🥜 I have an allergy – how does it work?

The quiz reads the ingredient list (INCI) of every product. With a nut allergy it leaves out products with almond, argan, macadamia or coconut oil and shea butter; with essential oils it leaves out products with added essential oils. The quiz doesn’t replace a doctor – you’ll find the ingredients on every product page.

🔄 Can I swap products in my ritual?

Yes. Click “Swap” on any step – we’ll only offer products that work with your ritual. You can also remove a step you don’t need.

🏷️ How does the ritual discount work?

The more steps, the bigger the discount: 3 products −10 %, 5 products −15 %, 8 or more −20 %. The discount is applied automatically at checkout.